Complexity Can Derail the Clinical Trial Recruitment Plan

A clinical trial recruitment plan can look perfect on paper, be well within your organization's capabilities, and even save money. It can hold great promise to be your easiest recruitment campaign ever, but when the mailers are sent out, the phones remain silent. What went wrong? The very features that made your plan easy, simple, and inexpensive for your research site could be the features that derailed it. Often, there is a trade-off that is critical to consider: making something easier for your site makes something else harder for the potential volunteer. The Volunteer System A CRO or site must keep this fundamental fact in mind when creating a clinical trial recruitment plan: Volunteers are volunteers. They are not required to respond to your mailers; they won't be paid attractive salaries for responding; and simply participating in your study will take a significant commitment of time and energy on their part. Making the response process even a little bit more complex will cause many people to decide that it just isn't worth their time. What's In Store? Your clinical trial recruitment plan is the first introduction that many potential volunteers get to your organization. If your materials are confusing to read, they will assume that the trial itself will also be confusing. However, if you roll out the red carpet with elements like dynamic response and text message response, you show that you plan to take good care of your valued volunteers. Everybody's Busy Your consideration of the potential volunteer's busy schedule starts with the mailer that you ask him to read. Does it provide the most important details up front and center, or does the reader have to scan hundreds of words of text to make sense of the proposal? Do you provide a live contact method for answering the volunteer's questions, or have you tried to list the bulk of the study's details in fine print? Providing live agents to speak with respondents personally isn't as easy for you, but it saves time and effort for the respondents. Kws3f3DC
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